Simple & elegant tools for including community when a loved one passes.
Designing the MVP, design language, brand, and design function.
I’ve contracted with Wonderful Life since October 2017, leading all aspects of design.
My contributions include design leadership, brand, UX, UI, visual design, and design systems, front-end development, and QA.
I also helped code and define the responsive web strategy for the UI below.
Wonderful Life will be the best way to plan and manage all aspects of the funeral process.
Help families navigate the funeral planning process and coordinate announcements and events.
We’ve shipped tools for funeral planning and creating memorial websites.
Planning a funeral
Most people don’t have experience planning a funeral. They don’t understand the options, what’s required versus optional, or how to make the best decisions for their loved one and family. We designed a tool to help navigate that complexity.
The memorial website (Desktop)
Most users find the site by searching a variation of “obituary template”. We offer them the ability to create a website memorializing their loved one. Visitors can RSVP to funeral events, leave their memories and condolences, and send flowers.
Most visitors (80%) to a memorial website are using mobile devices. We designed and built a responsive website that works on Desktop, tablet, and mobile.
The leaf mark is a subtle nod to the tree of life. I chose a leaf because it is a familiar and calming icon from the natural world, and a reminder that although leaves fall from the tree, the tree lives on. The logotype is based on Montserrat Regular with custom letter spacing.
Most visitors receive invites on mobile and visit the responsive version of the memorial website.
Wonderful Life is well-designed no matter what device you’re on
Our email template use media queries to ensure readability on mobile.
Having sold InstaEDU to Chegg, she's redefining the funeral arrangements experience.
Eric is responsible for technical strategy, implementation, and engineering management.
The first hire, Alberto is responsible for product strategy and management.